Today’s Top LP Jobs

first_imgLoss Prevention Manager, Carson’s, (IL) Are you a proven leader with Loss Prevention experience? If so, this position is a great next step in your career! Our Loss Prevention Managers maintain loss prevention policies and procedures, provide training and motivation for all store associates, and work with store management to keep shrinkage and loss to a minimum. They also promote awareness through workshops, conduct audits, and monitor case preparation to ensure high quality work… Learn moreLoss Prevention District Manager, Bi-Mart Corp, (OR) Bi-Mart is seeking a professional with strong leadership skills to join our Loss Prevention team. The Loss Prevention District Manager (LPDM) manages all store and district level loss prevention operations for the stores within his/her area to include: internal investigations, safety and Loss Prevention audits, hiring, training, and supervising Loss Prevention Officers (LPO), and maintaining physical security equipment (locks, panic hardware, CCTV, etc.). This position requires frequent day travel and occasional-to-frequent overnight/extended travel… Learn more[text_ad use_post=’2385′]- Sponsor – District Los Prevention Manager, HomeGoods, (FL) Responsibilities for this position include: Manage 1-2 exempt and 8-15 non-exempt Loss Prevention Associates. Conduct and resolve theft investigations; identify and resolve shrink control deficiencies. Partner with district and store management to identify shrink priorities and develop shrinkage reduction strategies. Oversee and deliver all Loss Prevention Training and Orientations; provide developmental training. Support company values of customer service, open door, diversity, safety, and legal relations. Develop staffing plan; recruit, interview and hire loss prevention staff… Learn moreArea Asset Protection Manager, JCPenney, (FL) As the Area Asset Protection Manager you will lead asset protection activities for your assigned stores in accordance with company policies and procedures, in order to drive sales and profits… Learn more Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

What Android Smartwatches Really Need To Compete

first_imgIn the wake of Monday’s big Apple Watch event, The Verge reports that Google will update its Android Wear operating system with support for Wi-Fi and gestures, as well as quicker, easier access to built-in apps and contacts. Google neither confirmed nor denied the report, though it did tell TechCrunch that its Android Wear development team is “hard at work.” (Whatever that means.) See also: Hey, Samsung, LG And HTC—Shunning Android Wear Is A Huge MistakeThose might be intriguing additions to its smartwatch software, but there may be more fundamental matters to attend to. Because, despite their yearlong head start, Android wearables will soon lag behind the new Apple Watch across some key areas. Watch Face CustomizationA pre-loaded watch face for LG’s earlier G Watch.Watch faces shouldn’t be underestimated. That’s the one screen smartwatch users will stare at the most, and it’s the area that will be on display almost constantly, adorning people’s arms.When it comes to letting users customize what those little clocks look like, Google can’t hold a candle to Apple. That seems strange, considering the former usually leans toward openness, while the latter is known for its restrictiveness and locked-down approach. But on Monday, Apple showed people just how flexible it can be, starting with its broad range of built-in watch faces. Users have a range of options to change out clock styles—from analog and digital displays, to alternative watch faces with weather, steps, appointments or other data. According to the company, those options allow for “millions of possible configurations.” At the very least, they cover more fine-grained controls than its Android counterpart allows. Apple Watch SportWatch face customization remains a large gap that Google inexplicably doesn’t cover as a core feature. Users typically only get a few choices, mostly supplied by their smartwatch maker. Android Wear partners like Motorola, for instance, lets Moto 360 users choose their own photos or pick from a limited selection of watch hands or colors. The company, which just announced new hardware customizations via its Moto Maker tool, has been on a tear to give smartwatch users plenty of options both on the inside and outside. Its watch face tool sits in a Connect app designed for Moto 360 users only, though, which is separate from the core Wear app that all Android Wear watches rely on. They—and any other Android Wear users—can also download more watch faces from third-party apps, or even make their own DIY versions using editors like Facer or WatchMaker (though the results don’t always look very slick). Moto 360, courtesy of Moto Maker customization toolAlthough several alternatives have emerged for watch faces, for ease of use, they can’t beat having a single, no-hassle tool built in. Apple will offer that. So will LG’s new smartwatch platform. As for Android Wear, we’re still waiting. More Customization In GeneralThe need for customization extends far beyond clock faces. Google could improve its smartwatch experience greatly by giving users more customization and control over what lands on their wrists. Smartphone notifications may or may not be worth having on watches, but for now, it’s still the primary function—and it’s especially needed for calls and messages.Sony Smartwatch 3 Currently, users can block certain apps from sending alerts to watches. But they can’t, say, set their watches to only allow call notifications from spouses, or only allow texts from the boss through. There’s also no way to alter the canned responses to incoming texts or other messages. While Google provides a pre-made list of replies, sometimes you need to convey something that they just don’t cover. Again, third-party apps like Wear Responses provide this ability, but it’s a band-aid to make up for what should have been a basic stock feature. Having Control IssuesAn upcoming Android Wear update will supposedly give users quicker access to apps and contacts. If true, it seems like a good update. But the work shouldn’t stop there. Consider this: Right now, the Apple Watch is getting ready to give users features that no other smartwatch offers. Users will get new messaging features—like sending emoji, scribbles and even heart beats to other Watch users—and the ability to place calls, pay for goods and even open hotel doors from the wrist. Apple Watch Meanwhile, I can’t even check my agenda for next week. I can see some calendar data via the Google Now voice feature, but if I want to see what’s coming up, cancel events or add appointments through my watch, I’m out of luck. The handy things I do have on my wearable—an easily accessible brightness slider, a remote Wi-Fi toggle for my phone, an audio trigger so I can find a misplaced phone and a volume adjuster—come courtesy of a third-party app called Wear Launcher. It’s great that I can get the app, but it would be better if Google gave users that control in the first place. We shouldn’t have to download an app just to manage basic power functions. See also: Why Phone Notifications Don’t Belong On Your WristThere are plenty of Google apps and services that would benefit from better and more granular smartwatch controls—Music, Calendar, and Contacts being chief among them. Giving users more control over their data and devices is an area Google excelled at, much more so than Apple. With the impending release of the Apple Watch, Google should remember why so many people started using Android products in the first place. Perhaps, if it does, that might even convince hardware partners to stay in the fold instead of seeking alternatives. Lead photo courtesy of Sony; all other photos courtesy of respective companies 4 Ways Big Data & VR Are Changing Professi… You Think Your Employees WANT to Wear That Devi… Related Posts The Key to Mass Adoption of Wearablescenter_img Tags:#Android#Android Wear#Apple#Apple Watch#apps#Google#Moto 360#smartwatch#wearables How Wearables Will Take Health Monitoring to th… brian p rubinlast_img read more

Charles Darwin Does Retail

first_imgTell me what you think.#IamIntel. It’s not Armageddon. Certainly not the apocalypse.But it is a time of most rapid, ever-accelerating, give-no-mercy evolution.Welcome to retailing 2018. But let’s pause for a moment. Something significant is clearly afoot.It may not be Armageddon, but we ignore at our peril the store closures, the empty malls, and the struggling brands.So what is it?Let me offer a metaphor for retailing today:Accelerated – and accelerating — evolution. Merciless Darwinian natural selection.No species is ever unchanging. But the pace of noticeable change within most species is slow. Almost invisible. Measured in thousands of years.Likewise, no industry is ever unchanging. And the pace of noticeable change for retail and consumer goods has been – certainly through the first decade of this century – relatively gradual. Even gentle.Yes, e-commerce showed up, but it was no more than a store’s equivalence in revenue. (And then, it really only hit the music and book stores.) Yes, the smartphone showed up, but show-rooming wasn’t all it was cracked up to be.Yes, the overall industry climate was changing. But it was manageable.Certainly not broke. And thus, not worth fixing. A number of colleagues (we’re looking at you with thanks, Greg Buzek of IHL) have made clear that when it comes to the Retail Armageddon-Apocalypse – well, it just ain’t so.While 2017 US store closures did reach record levels, the truth of the matter is that there was an overall net gain in open stores last year. And a 5.5% year-on-year jump in Holiday 2017 revenue – well above the National Retail Federation’s forecast of 3.6% to 4% for the season – is anything but apocalyptic.In fact, 2017 brought the best year-on-year Holiday growth since 2010’s positive bounce from the financial crisis.center_img Like most of you, I subscribe to a number of industry news and analyst services.One in particular appears dead-set on maintaining its click-rate with sky-is-falling reports of a USA “Retail Armageddon.”A recent 2018 piece of wide-eyed anxiety noted – accurately – that stores are continuing to close at a record pace across the nation.Which, the author concluded – cue the screeching of bats and dark organ music – could mean that the retail apocalypse is worse than previously thought.Oh my.Deep sigh. No longer.We in retail are now in a time like when the meteors began crashing around the dinosaurs.Boom! Crash! Prime! Go! Google Home and Alipay! AI and autonomous stores!   Pow!It’s big-time natural selection time.Some will survive and thrive by evolving to unified commerce and new store concepts and new services and new revenue streams.Some will survive and thrive by deepening their data-driven understanding of shopper needs and wants, and creating new, rich, value-add relationships with shoppers.And some will not survive.But run in circles and howl in confusion, stretching too-short arms toward the skies.last_img read more

SXSW Interviews Part One: Useful Tips from Internet Rock Stars

first_img . @audette was the opportunity to chat with extraordinary talent in the social media, marketing and technology startup spaces.  SXSW Interactive Conference Ford , : “Social media is a great way to provide customer service.” You can follow Adam on Twitter as You can follow Scott on Twitter as Originally published Mar 19, 2009 8:32:00 AM, updated March 21 2013 Learn more about inbound marketing and how to combine blogging, SEO and social media for results. You can follow Julia on Twitter as . @juliaroy @scottmonty . .center_img Undercurrent inbound marketing kit , : “Be authentic. People don’t want to talk to brands. They want to talk to other people.” : “The best SEO tool is creating content.” Julia Roy The following are three of my seven interviews with some very sharp people. Adam Audette , Zappos Download our Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Scott Monty One of the best things about the Inbound Marketing Kitlast_img read more

How Marketers Hide Things to Attract Attention

first_imgI walked by an Abercrombie and Fitch store in the mall recently and something struck me.  The doors were open, but all the windows had heavy wood blinds over them, making it impossible to see inside.  Loud music played from within.  You could not see a single item they sold.  If I didn’t know the brand, they could have sold fishing equipment or been a law office.  Window shopping was impossible.Abercrombie had a completely different store window than nearly every other store in the mall.  Even Victoria’s Secret, which might actually want to hide some of their merchandise because of social norms had huge glass windows with mannequins showing off the latest “fashion.”Why?  Sometimes hiding things generates attention because of the perception of exclusivity.Just like the hot clubs in LA that don’t have a sign to tell you where they are, or the new web 2.0 applications that only let in beta users 100 at a time, Abercrombie is creating the appearance of exclusivity by hiding their merchandise.  As humans, sometimes we want what we can’t have, or at least what is hard to get.Have you thought about making your product harder to get?  Or maybe making a special part of your product only available to certain people?This concept can be scary, because as marketers we try to be known everywhere, by everyone, at all times.  But maybe an experiment in exclusivity will pay off.  Try it, and let me know.Webinar: Rethinking MarketingWant to learn more about how you can use inbound marketing to grow your business?Download the free webinar to learn how to turn your website into an internet marketing machine. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 31, 2009 11:57:00 AM, updated March 21 2013last_img read more

Free ebook: 15 B2B Marketing Facebook Success Stories

first_img To answer that question, we compiled 15 mini-case studies of successful B2B Facebook pages. You can see a preview of the case studies below, or  On average, B2C businesses reach more people on Facebook, but there is a growing number of B2B companies that are reaching prospects and closing deals via Facebook. What type of businesses are we talking about? Turns out there are many B2B businesses getting significant value out of Facebook. Social Media Video makes your Facebook Page dynamic. Like, photography, it helps customer understand your product and get to know the people within your company. Facebook is a dynamic, social platform for marketers to take advantage of — but that doesn’t mean that everything you feature on Facebook needs to be native to the web. . Photos make your company and your products easier to understand. But what about businesses more like yours — B2B businesses? to have access to these charts for use in your own presentations . Originally published May 25, 2010 10:30:00 AM, updated October 01 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , or you write  So what can you learn from these business? Here are five lessons that stand out: Download the ebook now! If you’re a B2B marketer, you’re probably skeptical of  Facebook. Sure, Facebook Pages work well if you’re the  (2) Use photoscenter_img (3) Use video. (1) Build an active wall , you  Free Download: Marketing Data: 50+ Marketing Charts and Graphs columns for The New York Times Your Facebook Page should focus on engaging with visitors, but make sure you don’t forget to include product information. sell energy drinks (4) Highlight offline marketing. (5) Use calls to action. President of the United States Topics: HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook download the free ebook here . An active wall creates social proof — it’s hard to fake, so it’s a sign of a successful Facebook page and a successful business. .last_img read more

7 Ways to Instantly Improve Your Webinars

first_img Originally published Jul 1, 2011 10:52:00 AM, updated October 14 2019 Webinars Webinars are powerful. They provide a way to educate and spread an idea to a large group of people at a relatively low cost. If you aren’t familiar, a webinar is an online seminar. Better yet, a webinar is a presentation that is given on the web. The problem is, presenting to a group of people that you don’t know and can’t see can often make it challenging to create and deliver an awesome webinar. But don’t worry! We’ve put together some simple tactics to help ensure that your next webinar is your best one ever.Download Now: Free Webinar Planning Kit 7 Ways to Instantly Improve Your Webinar 1. Use Your Landing Page to Set Expectations – One of the subtle keys to a great webinar is making sure your audience clearly understands what information they will be getting before they even attend. When a person registers for your webinar using a landing page , make sure the page mentions all the key topics that will be covered during the webinar to ensure you have an interested audience. 2. Create a Real Audience – You may not realize it, but when presenting in person, you use the looks and reaction of your audience to direct your presentation. Well with a webinar, you can’t do that . For your next webinar, find a co-worker, intern, or just anybody to join you in person. Use that person’s reaction and feedback to your presentation as a proxy for the reactions of your online audience. 3. Treat it Like an In-Person Presentation – I learned this tip from the great Nancy Duarte , who is THE expert on presentations. She told me that she actually stands up and presents a webinar as if she was giving an in-person presentation. Sure, you will need a headset to make this work, but it’s worth it. When you are standing, you have a different tone and style that just can’t be replicated by sitting. Take Nancy’s advice . 4. Use More Slides – During a webinar, the people listening are in front of their computers, which means they have seemingly endless distractions. To ensure that you hold their attention as much as possible, keep your slides moving quickly to give them a visual element to hold onto. This speed of slide movement will mean you will need to break up your information across more slides than you might consider doing for an in- person presentation . 5. Test Ahead of Time – A great webinar is flawless. This means not having any issues with the software you are using to host the webinar. Make sure to test all your software and hardware ahead of time to ensure that the only thing you have to worry about during the webinar is the idea you are trying to spread. 6. Verbally Call Attention to Slides – Referring back to the idea of keeping your audience’s attention amongst their many distractions, you will also need to use verbal cues. Direct your listeners. Say things like, “Look at this graph!” or “This image is so powerful!” These types of statements will help re-engage an audience that might have become distracted. 7. Encourage Sharing – Part of hosting a great webinar is getting your idea adopted. Another part is getting that idea to spread. When you have key ideas or data, give each point its own slide. Let this key content stand out. Use verbal cues to encourage sharing. Something like, “This is a key fact that you might want to email to your peers or share on LinkedIn.” This tactic really works. Direct your audience, and watch the online mentions of your webinar increase. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Why Inbound Marketing Is Perfect for Your Niche Business

first_img Switching to Inbound Marketing Do you consider your business to be “niche?” If so, inbound marketing was made for you! Think about it: if you’re in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Inbound marketing, on the other hand, lets you attract the most qualified prospects to your business, wherever they are. In fact, some of the most dramatic successes we’ve seen with inbound marketing come from businesses in niche industries. It’s true! Here are six points that will make you believe that you and inbound marketing were meant to be together.1) You Can Get Found for Your ExpertiseAs a niche business, you have very specific expertise that is valuable to your prospects and customers. Therefore, you shouldn’t want to talk to just any prospect; you should want to talk to prospects who are in the right industry and role and who have problems that you solve. Especially if you’re in a niche industry, there is likely a finite number of places people can go for information specific to that area. 71% of B2B buyers go to the internet to get that information. Don’t you want to be the one they find?By creating content that specifically addresses topics relative to your niche industry, the buyers looking for your specific expertise will find you. And optimizing that content for the keywords your prospects and customers use will help put you in front of the specific people who have an interest in your product.Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their AreaFor a local company, Distinctive Landscaping’s “niche” is its geography. In addition to defining its typical customer, this landscaper maintenance service provider in North Attleboro, Massachusetts defined its geographic service area to target its marketing. Distinctive Landscaping’s President, Jason Scott, identified the keywords his potential customers were using to search for his services. He coupled that with keywords for his geographic area and started creating content on his website.He’s since been able to rank in the top four organic search results for Distinctive Landscaping’s top keywords and double its website’s overall traffic in the span of just a year. Jason found a huge opportunity in his industry and region — his competitors weren’t blogging, but his prospects and customers were searching online. Today, Distinctive Landscaping ranks higher in search engines than all of its competitors. Read more about Distinctive Landscaping’s success here.2) You Can Connect With Your Specific Audience in Social MediaGetting found by a narrow audience is not confined to search engines — it expands to many online channels, including social media. Whether you use Facebook, Twitter, LinkedIn, or an industry-specific social network, these sites allow you to directly connect with your target audience. And the more narrow your audience, the easier it is to identify the specific contacts engaging on these social networks. Take advantage of these sites to engage with your prospects outside of your website and outside of an in-person or over-the-phone interaction.To help you evaluate whether a particular social network is a good fit for marketing to your specific niche audience, ask yourself the following questions, which we elaborate on in this blog post:Who are the users of the social network?Are these users potential customers, or do they have the ability to influence your potential customers?What types of content are those people passionate about and likely to share?How does content get exposed to other people on the network?Can you create new types of content for your business to leverage a popular new social network?How much time and resources are required to participate in this social network?Can you foresee a promising ROI?3) You Can Attract Prospects Wherever (Or Whenever) They AreUnless you are a local business, chances are that the number of qualified prospects in a 10-mile radius of your office is pretty small. But as you expand that circle — to the whole state, country, or worldwide — those numbers start to add up to your whole universe of prospects. With inbound marketing, you can easily build an online presence to attract prospects no matter where they are. Furthermore, inbound marketing is long-lasting. You could be relaxing on your porch on a Saturday, hammering out a blog post, and a prospect might read that blog post on a Tuesday morning in their office a year from now.4) You Can Stand Out as a Thought LeaderYou have specific expertise in your niche industry, and sharing that with your prospects shows them you are an expert and builds up trust in you as a potential product or service provider. Business blogging allows you to demonstrate your expertise before someone even talks to you — and as you build a relationship with them over time. It also allows you to essentially become your own media company, publishing your knowledge for others to see that you are an expert and thought leader.Publishing your expertise helps not only your prospects find you but also other journalists and bloggers who may end up writing about and linking to you. Blogging and engaging in social media has turned into many PR opportunities for us at HubSpot over the years, because it allows us to show our thought leadership and engage with publishers at the time when they’re looking for supporting content for stories.Case Study: Electronic Packaging Systems Company Blogs Their Way to More Traffic and VisibilityPalomar Technologies is a supplier of advanced microelectronic and optoelectronic packaging systems — not what you’d expect to be the topic of not one, but two, hot industry blogs. They started blogging as part of an effort to increase the volume of content (pages) on their site, increasing their chances of getting found in search engines, and building credibility in industry-specific topics.”Because this is a niche business, because there are not a lot of people in the world who do what we do, we are often the first stop for any kind of information about advanced packaging for the microelectronics and optoelectronics industries,” Palomar’s marketing communications specialist Rich Hueners said. After just four months of blogging, their monthly traffic — and specifically Google search traffic — increased almost 20x, and they accumulated over 1,000 inbound links, which are critical for SEO. Read more about Palomar Technologies’ success here.5) You Can Generate High-Quality ConversionsFor inbound marketing to be truly successful, you need more than just high-quality visitors coming to your site. You actually need to know who those visitors are and be able to identify and follow up with qualified prospects. That’s why one of the key parts of inbound marketing is creating targeted marketing offers that are valuable to your potential customers. So when you have a truly targeted and valuable offer that you put behind a landing page on your website, the people who fill out that form will be highly qualified leads for your team to follow up with.Case Study: Enterprise-Focused Mobile Software Solutions Company Uses Targeted Landing Pages for Specific CustomersTotalMobile offers mobile solutions designed to assist local authorities, government agencies, and housing associations in managing employees’ workflow to maximize productivity and reduce operational costs. Not only are they in a niche market, but they also have very different target personas within that. They had previously used their website for brand awareness and as a static page on the internet. But by creating landing pages, setting up lead nurturing, and monitoring prospect activities, they’ve turned their website into a lead generation tool.They created landing pages for each specific application geared toward a highly targeted customer, helping them reach the right prospects in the right way, and helping them qualify the leads they were getting. In an interview with BostInnovation, TotalMobile Director of Marketing Sunniya Saleem shared this piece of advice to fellow marketers: “Make sure your efforts are aligned to the real-estate on your website and that you have appropriate landing pages set up.” In other words, if you want to generate leads from your website, dedicate some real estate on your website for lead conversion opportunities. Read more about TotalMobile’s success here.6) You Can Measure EverythingNiche businesses are frequently on tight budgets (although really, which business isn’t)? Luckily, inbound marketing activities have the additional benefit that they are highly measurable. From measuring exactly where your visitors are coming from to what content they’re downloading to which marketing campaigns bring in actual customers, inbound marketing allows you to measure all of your activities to understand what’s working and what’s not. All so you can make better marketing decisions and figure out where to invest your future time and money for the best results. And what’s not to love about that?Are you in a niche business? How have you used inbound marketing, and what successes have you seen?Image Credit: jonespointfilm Originally published Jun 25, 2012 10:16:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

The Marketer’s Simple Guide to Creating Infographics in PowerPoint [+Templates]

first_img Originally published Aug 21, 2012 9:00:00 AM, updated August 27 2017 Who doesn’t love an infographic? They’re pretty. They’re educational. They’re shareable. And they’ve played a powerful role in the visual content revolution we marketers have seen take hold recently.So what’s the limiting factor stopping many marketers from jumping on board the infographic bandwagon? Design. More specifically, how on earth do you create a flipping infographic?With PowerPoint!Wait, really? Yes, really. Whether you love it or hate it, PowerPoint is an extremely valuable yet underused design tool. Just follow along with the steps in this post to create your infographic! You’ll be shocked at how simple it is.Save countless hours using these free, pre-made templates to design your infographics.How to Create Your Infographic in PowerPointThis is the step-by-step process you’ll follow to create your infographic in PowerPoint. In this post, we’re using a step-by-step infographic we created to help illustrate the process. Step 1: Open Up PowerPoint, and Get StartedIn my step-by-step infographic, I took the time to include a headshot to show that I built it, and I paired it with a mini description of who I am. You can include your own headshot here, a company logo, or any other image you choose that represents your brand or the subject of the infographic. Step 2: Set Your Color SchemeBy right clicking on your slide, you can go to ‘Format Background,’ and then change the ‘Fill.’ This step will change the background color of your infographic to one that aligns more appropriately with your brand; just be sure to apply it to all of the infographic slides. Once your background is the correct color, go through the title, text, and various shapes in the graphic to ensure they all match your brand’s colors, too. Simply double click on the text box or shape to change the colors. Now you have a proper foundation of colors to build your own branded infographic.Step 3: Start BuildingNow that you have the proper color scheme, it’s time to start building your infographic. Here’s a few different tools and features you can use in PowerPoint to ensure your infographic remains visually appealing:Shapes: As simple as inserting a shape may seem, you can actually use them to create a pretty powerful design. There are a few key things you should know. First, every shape comes with various options to help customize the design. You can use the green circle present on every shape to rotate your shape, for example. You’ll also find that talk bubbles come with a yellow diamond, which lets you alter from where the bubble is coming. Simply click on the shapes you insert, and play with the different options available to build your perfect shape. You can then insert images or text into these shapes.Images: Use non-attribution images you find online (via sites like Creative Commons or iStockphoto, for example), or your own brand images to enhance the infographic. You can alter the color of these images under the ‘Effects’ option. There’s also a ‘Transparent Color’ tool that will allow you to make the background of your image transparent, and therefore naturally integrated into your infographic. If the transparent tool isn’t helping, you can always add an image outline to make it fit in.SmartArt: SmartArt may look a bit insane when you first insert them, but these pre-made designs can really help you tell a story through visuals. You can double click on the various shapes and change their colors to align more with the overall color scheme of your infographic.Charts: Even if your entire infographic isn’t about data, that doesn’t mean you can’t include a few charts or graphs to really make an idea stick out. To edit your chart, double click on any line, bar, column, or pie piece in the template to change its colors. You can also click on the axis lines to delete them from the chart, if you prefer. By clicking around the ‘Format Chart Area’ section of your chart, you’ll be able to further customize the appearance of your chart.Step 4: Add Sources and a Call-to-ActionProper attribution of sources is critical for your reputation — plus it’s just good internet etiquette! It’s okay to use public stats and information, just be sure to give credit where credit is due — all you need to do is insert a snippet of text in a text box right under the information that needs to be cited.Even if your infographic isn’t clickable, you can still add a mini call-to-action at the bottom to give those who would like more information a destination to go to. And when you embed it on your blog, you can even make your image clickable to that destination page.Step 5: Add a LogoYou just put time and effort into creating an awesome piece of visual content. Be sure to let the world know who’s responsible for creating it, too! Insert your logo in the bottom right or left corner of your infographic so when it’s embedded across other websites, your attribution remains in tact.How to Piece Your Infographic TogetherNow that you’ve prepared your various slides of visual and informational wonder, it’s time to piece them all together. You know, so you end up with an actual infographic.Step 1: Save Slides as ImagesOnce your infographic is ready, you’ll need to save the PowerPoint slides as images. Simply click ‘Save As’ and select PNG as the file type. This is critical, as PNG is the ONLY file type that will give your infographic the high quality that’s needed for publishing.Step 2: Go to a Free Online ToolAfter you save your slides as PNGs, go to your browser and navigate to http://pixlr.com/editor/. Here, select the option to ‘Open Image from Computer.’ Find your saved images from Step 1, and select the first slide (the very top of your infographic), and open. (Note: Once you exit your tab on this free online tool, all your content will be lost. Your browser does not save any content, so be sure to save everything as you go.)Step 3: Change the Zoom and SizeAdjust your zoom in the bottom left-hand corner to 20%. Then in the top navigation bar, go to ‘ Image,’ then ‘Canvas Size,’ where you’ll extend the height to 4000. This will allow your canvas to be large enough to paste in each slide from your PowerPoint to build the infographic.Step 4: Copy and PasteNow all you have to do is open the rest of your slides that you saved as PNGs by going to ‘File’ and ‘Open.’ Use Ctrl+A to select the entire slide, hit ‘Edit’ and ‘Copy,’ then go to your image with the increased height and paste. You can move the image around to ensure all the pieces have lined up correctly.Step 5: RepeatContinue to copy and paste your slides until your entire infographic is pieced together. Once you’re done, you can use the crop tool in the toolbar to crop the infographic and eliminate any extra white space added from adjusting the canvas height in Step 2.Step 6: Save as PNGWhen you’re done, you once again need to ensure you save the file in PNG format for optimal visual quality.Voila! You have an infographic. Not too difficult, eh? Now get that thing out on the internet, and watch the traffic and leads roll in!Are you using infographics in your content strategy? If yes, how are you making them? If not, will you try to make one now? Here are 5 free templates to get you started designing infographics in PowerPoint! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Presentations Topics:last_img read more

Hell Freezes Over: Mark Cuban Says He’s Liking Facebook Again

first_img Originally published Jun 6, 2013 3:00:00 PM, updated February 01 2017 Topics: Last fall, tech billionaire and Dallas Mavericks owner Mark Cuban made waves when he loudly and publicly blasted Facebook for changing its rules in a way that made it harder for brands to reach their audiences. Cuban said he (and the 70 companies he’s invested in) would turn away from Facebook and focus attention on other platforms, like Twitter and MySpace.But now Cuban says Facebook has changed its ways, and lately he and his brands have been diving back in.“We are testing the new platforms Facebook has created. They have definitely gotten smarter,” Cuban says via email. “They are customizing their platforms based on usage,” he says, and not “forcing us to play roulette with promotions.”Cuban won’t go into detail, but says, “We are working with them on multiple projects. We still focus on Twitter more at this point, but have opened the door to Facebook opportunities other than promoted posts. I’m still not a fan of sponsored posts, but some of their new programs show promise.”Furthermore, Cuban says, because of changes Facebook has made, “focused spending is becoming more effective.”Cuban is not the only prodigal son advertiser returning to the Facebook fold. In April, General Motors said it would resume advertising on Facebook, a year after saying it would stop spending money on the platform.How the Trouble StartedLast year, a lot of people got ticked off when Facebook changed its EdgeRank algorithm, which determines what content gets surfaced in users’ News Feeds. Some brands saw a huge and sudden decline in their reach — in some cases, up to 50 percent.Some suspected Facebook was choking off reach in order to push brands to spend money on sponsored posts. Facebook insisted that wasn’t so, and that it had changed the EdgeRank algorithm to cut down on the amount of spam that was showing up in users’ News Feeds.Nevertheless, Cuban and others were upset because they had invested lots of time and money into building big followings on Facebook, but now had to pay to reach them. Cuban said he would stop trying to build more audience on Facebook. “Why would a brand invest in getting Likes they can’t reach without paying a premium?” Cuban said.Facebook Listens and AdaptsSince the outcry, Facebook hasn’t changed the percentage of sponsored versus organic content in the News Feed. But what it has done is introduce a bunch of tools that let marketers target relevant audiences, so their spending is more effective. The idea is to let marketers reach the right people at the right time.Most of these targeting tools are available to all Facebook advertisers, including self-service advertisers.Cuban won’t say which of these new tools are most intriguing to him. But here are some of the most important ones:Custom AudiencesThis tool, introduced last September, lets you reach people with whom you have a relationship outside of Facebook. Give Facebook your email or phone list and it will match your data with data from Facebook members — everything gets “hashed,” i.e. anonymized — so you can reach your list member when they’re on Facebook. Learn more in our how-to article here or in Facebook’s documentation here.Partner CategoriesThis tool, introduced in April, lets you target clusters of people based on their behavior outside of Facebook. Data generated by third-party firms like Acxiom, Datalogix, and Epsilon lets Facebook identify, say, people who buy lots of orange juice. So if you’re selling orange juice, you can target a promotion at just those orange juice lovers. Again, everything is hashed. Learn more here.Facebook ExchangeAlso known as FBX, this tool was first introduced last September and then added to the News Feed in March. It is basically Facebook’s retargeting service and involves partnerships with Facebook-approved Demand-Side Providers (DSPs). Put a pair of shoes in your shopping cart on a big retailer’s site, but don’t buy them — and then when you go to Facebook, you’ll see an ad for those shoes. Learn more in our coverage of FBX here.Facebook has already started seeing results from these targeting tools. The unique “x-out rate” (percent of people who click X to close an ad unit) for ads using the Custom Audiences targeting tool is 15%  lower than for ads that are not using that tool, Facebook says.As for Cuban, he doesn’t think Facebook is making changes based on his protest — “I don’t think I had any influence at all,” he says. Nevertheless, the fact that Cuban is now saying good things about Facebook speaks volumes to that company’s ability to adapt and respond. Facebook Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more