Burns planned for 1,100 acres of Indiana Dunes National Park

first_img Pinterest WhatsApp Pinterest IndianaLocalNewsSouth Bend Market Burns planned for 1,100 acres of Indiana Dunes National Park Facebook WhatsApp Google+ By Associated Press – October 21, 2019 0 298 Facebook Twitter PORTER, Ind. (AP) — More than 1,000 acres of the Indiana Dunes National Park will soon be going up in flames during prescribed burns at Indiana’s only national park .The National Park Service says nine prescribed fires planned this fall are expected to torch about 1,100 acres (445 hectares) of the 15,000-acre (6,070-hectare) park.The agency says the controlled fires promote the park’s unique ecosystems that include prairies, marshes and dune-lined beaches by boosting native plants and reducing fire risks.Each burn will only occur if weather conditions are deemed ideal at the park, which hugs Lake Michigan’s southern shoreline about 50 miles (80 kilometers) east of Chicago.Porter County residents can sign up with the “Alert Porter County” system to receive a text message, email or voice message alerting them before each burn. Twitter Google+ Previous articleWhitmer requests flags at half-staff for former Gov. MillikenNext article4 women testify on Indiana attorney general groping claims Associated PressNews from the Associated Press and its network of reporters and publications.last_img read more

Scottish law: Beware the prickly thistle

first_imgSubscribe to Building today and you will benefit from:Unlimited access to all stories including expert analysis and comment from industry leadersOur league tables, cost models and economics dataOur online archive of over 10,000 articlesBuilding magazine digital editionsBuilding magazine print editionsPrinted/digital supplementsSubscribe now for unlimited access.View our subscription options and join our community Get your free guest access  SIGN UP TODAY Stay at the forefront of thought leadership with news and analysis from award-winning journalists. Enjoy company features, CEO interviews, architectural reviews, technical project know-how and the latest innovations.Limited access to building.co.ukBreaking industry news as it happensBreaking, daily and weekly e-newsletters Subscribe now for unlimited access To continue enjoying Building.co.uk, sign up for free guest accessExisting subscriber? LOGINlast_img read more

Morning wreck shuts down east bound traffic

first_imgAn accident with injury happened this morning just before 9 am in La Follette.It was almost right under Stop Light 6 where 9th Street crosses West Central Avenue.  One person was taken to the La Follette Medical Center while traffic was sent down South 9th Street by the library.  (WLAF NEWS PUBLISHED – 09/27/2018-9AM)Share this:FacebookTwitterlast_img

What To Expect From The Apple Watch—The Good, The Bad And The Unknown

first_imgTags:#Apple#Apple Watch#Eddy Cue#smartwatches#wearables The Key to Mass Adoption of Wearables You Think Your Employees WANT to Wear That Devi… 4 Ways Big Data & VR Are Changing Professi… Related Posts center_img On Monday, all eyes are going to be on the Yerba Buena Center for the Arts in San Francisco, where Apple is set to reveal more about its long-awaited Apple Watch. We’re expecting the Cupertino company to tell us everything we need to know about its smartwatch, including how much each model will cost and when, exactly, it will ship.See also: Last-Minute Apple Watch Rumors: Secret Labs And Smart StrapsHere’s what you can expect when Apple Watch finally gets in the hands—and on the wrists—of consumers.The Basics, With A TwistOn paper, at least, a lot of what the Apple Watch offers has appeared elsewhere in the nascent smartwatch market. It’s a touchscreen-based wearable, packed with sensors, that has to be tethered to a companion smartphone. You can control it with your voice (via Siri). It will ping you with notifications from popular apps, can vibrate to get your attention and will sense your movements and surroundings and act accordingly—for instance, by turning on when you raise your wrist.If that was all there was to it, the Apple Watch would undoubtedly be a yawn. That seems unlikely. Even in these basic functions, Apple appears to have gone a step or two beyond what we’ve seen elsewhere.The smartwatch’s sensors, for instance, will measure not just your steps, heart rate, speed and distance, but also whether you’re standing up or sitting down. (Some reports suggest Apple engineers wanted to go even further in the sensor department; some of those readings could make their way into future versions.)See also: The Apple Watch May Have Its First Health App—A Glucose Monitor For DiabeticsIndependent tools and Apple’s own Health app can plug into the data that the watch is collecting—presumably in a more helpful fashion than Google Fit on Android Wear.Similarly, many developers are getting excited about the Apple Watch’s expected ability to proffer particular apps or information. Conceptually, this is nothing new; the entire premise underpinning Google Now and a lot of the functionality in Android Wear is that information widgets or apps pop up right when (and where) they’re required.But the Apple smartwatch could take that in interesting new directions. For instance, the watch might recognize a compatible cashier desk and launch Apple Pay automatically, or ping you with a special offer when you walk into Starbucks. (Whether you appreciate such features is a more individual question.)After all, it’s not as if Apple doesn’t have a history of combining features we’ve seen before and synthesizing them into something new. Remember, it managed to convince millions of people that tablets really were a good idea after several of its rivals failed rather spectacularly to do so.Something Completely DifferentOf course, there’s a lot that will be different about the Apple Watch right out of the box. For instance, it will supposedly know when you’re looking at it, and will behave differently depending on whether you give it a quick glance or a long look. In the case of Apple’s native Calendar app, for example, a short look shows you an event invitation, while a long look might give you more details and response options.Wrist-mounted Apple Pay, as noted above, could also be a big deal. Right now, Apple Pay only works with the latest iPhones, the 6 and 6 Plus. But as Apple executive Eddy Cue explained to CNET on Friday, the Apple Watch will allow wrist payments once you unlock it using an iPhone—and it will also work with older iPhones such as the 5, the 5S and the 5C.The smartwatch’s embedded NFC chip makes that function possible, and it can potentially do much more. With the right software and services, it’s well within the Apple Watch’s capabilities to unlock hotel doors, open up your smart home, pay for your McDonald’s meal and register your attendance at an event, all with a wave of the hand.The digital crown—the tiny side wheel named after the knob used to set time on traditional watches and to wind even older ones—is new as well. It handles zooming duties instead of the familiar pinch-to-zoom gesture; it will also act as the Home button and a scroll wheel as well.The watchface, too, promises new ways of interacting. It reportedly not only senses touch but also force (a feature rumored to be heading to Apple’s next iPhone). That would let it register taps and presses are differently, which could be hugely helpful on a small screen.The UnknownApple Watch custom edition (Credit: Mervis Diamond Importers)Besides the higher end prices and the shipping dates, there are still unanswered questions. One of the biggest is also the simplest: What will make a Watch app compelling?It most likely won’t be straightforward translations of smartphone apps. Instagram, which has featured in Apple’s promotional material, surely works better on a smartphone screen than one that’s 38 or 42 millimeters high. Many other apps so far seem similarly unappealing; there are one or two emulators around if you want to try out some app mock-ups for yourself.For developers, it’s important that apps are not shrunk-down versions of their counterparts on the iPhone, but designed for lightweight interaction where a single tap or swipe is all that’s required to accept a friend request, decline a call, pause a music track and so on. They need to bring something different to the user.See also: Apple Watch Battery Supposedly Lasts Only A Couple Of Hours Under Heavy UseBattery life also remains a concern. Early reports suggested the Apple Watch might not last longer than a couple of hours under heavy use; the latest anonymously sourced reports suggest that Apple may have pushed that up to almost five hours, although battery-life estimates are notoriously unreliable.Extending battery life, however, may come at a cost. Some developers told Business Insider that Apple has limited their access to power-hungry sensors, NFC wireless and other features in order to preserve battery life. “Apple is only going to allow developers to do the basic stuff to just get the Apple Watch out there,” Sumit Mehra, CTO of the app studio Y Media Labs, told the website.The Apple Watch will reportedly also feature a “power reserve” mode that ratchets down or shuts off most functions beyond simply displaying the time. The watch apparently won’t enter power-reserve mode automatically, although it will reportedly prompt its user to activate it as its power supply declines.The Bottom LineGiven such concerns, it’s not altogether certain that apps are the way forward for Apple Watch at all. Android Wear focuses more on notifications than standalone apps, while Pebble is moving away from the app concept altogether—a telling move from a company with more experience than most in the market.Any kind of app where speed, portability and brevity are important should shine on Apple Watch, but for everything else you’ll be more likely to stick with your smartphone. The appeal of a wearable is exactly that: it’s designed to be worn, not carried around in a bag or a pocket. The difference between waving your wrist and digging a phone out of a jacket might not seem like a huge one, but it can make a real difference when you’re carting luggage down a hotel hallway or standing in line for a coffee.It’s tempting to see Apple Watch as a standard bearer for all smartwatches, an example of how useful a device like this can be, as long everything is done right. In a month or two’s time, we’ll have a much better idea about whether it’s succeeded.Photos courtesy of Apple except where noted How Wearables Will Take Health Monitoring to th… david nieldlast_img read more

Forget Pizza: In The Future, Drones May Deliver You

first_imgDrones may edge closer and closer to becoming our common couriers, photographers and even hunters, but when it comes to autonomous electric flying technologies, there’s still one area that seems out of reach: personal transportation. Joby Aviation aims to change that with its battery-powered aviation technology. For Joby CEO and founder JoeBen Bevirt, fast, convenient air travel seems nearly ready to hit the tarmac, and he’s been working on his baby—the S2 two-seat electric aircraft—since 2005. In addition to the piloted S2 and the newer four-seat S4, Joby has also started mapping out plans for its next-generation of unmanned, remotely controlled versions. In essence, drones for people. See also: Drones Are Getting Smarter—And More UsefulBut don’t pack your bags just yet. Plenty of challenges dot the landscape between here and there, not least of which are regulatory approvals. Bevirt figures it will take at least seven to 10 years to iron out the rules that will govern his upcoming aircraft.  Up, Up And AwayJoby’s plans for “people drones” and its S2 aircraft share the same basic DNA. They rely on the same sort of battery power, sensors and electrical components that, the company hopes, improves on short-haul air travel. Ten years ago, the S2 would not have been possible, but advancements in battery efficiency over the last decade have made such technologies much more viable. As a two-seat, fixed-wing electric plane, the S2 was designed to travel up to 200 miles—placing it firmly in weekend-jaunt or commuter territory. “If we can build an aircraft which is quiet, safe, and efficient, and you get door-to-door at five times the speed of ground transport, it will radically change life,” Bevirt told ReadWrite. “It will have a transformative effect.” Imagine skies littered with sky taxis carrying passengers to work or short-hop destinations. The intention smacks of another famous transportation project, Elon Musk’s intriguing (and technically still theoretical) Hyperloop ground transport system. The S2, which can travel at 200 miles per hour (mph), can’t quite catch up to the Hyperloop’s promised 760 mph. However, it also doesn’t involve the same infrastructure costs: With the ground-traveling “pods,” hundreds of miles of tracks must be laid down, and that’s just for the initial test from Los Angeles to San Francisco. Meanwhile, the S2 doesn’t even require a runway. Packed with 12 different propellers and sensors, the lightweight unit operates as a vertical take-off and landing (VTOL) aircraft. In other words, it can lift off and land on helipads, making it suitable for use between densely populated areas or other points too awkward or inaccessible for standard flights. Although Joby won’t face the same infrastructure costs as the Hyperloop, that doesn’t mean it won’t have any—particularly if it becomes as popular and “transformative” as Bevirt hopes. For example, San Francisco currently boasts six heliports. According to the U.S. Census Bureau, roughly 265,000 people commute into San Francisco each day. Initially, Joby may have to stick with servicing occasional weekend trips—from, say, San Francisco to Lake Tahoe—instead of handling daily work commutes. But that’s one of its goals, and even in the meantime, the scenario operationally would still require more helipads. It’s Hard, Making Drones For PeopleFor Bevirt, the most pressing matter—apart from safety, which is paramount—is sound: “You can build one that’s safe, but if it’s also loud, it would be dead before it arrived as a product, because of the noise,” he said. “Our goal is [to make it] 100 times quieter than a helicopter.” Put in quantitative terms, Joby wants its newer S4 (the S2, but with two more seats) to be approximately 65 decibels at 250 feet altitude. “That’s a magical number where [humans] tend to find things not too annoying,” he said. That’s not the only challenge, particularly when it comes to Joby’s next-generation autonomous electric aircraft. The Federal Aviation Administration could classify them as either commercial planes or massive passenger drones, the latter of which could throw a monkey wrench into the works. Until recently, the FAA has been reluctant to even allow a trial for commercial use of compact drones, much less a final set of rules regarding their use. That’s just for delivering Amazon packages or other goods. But it may look like a walk in the park compared to the likely debate and analysis around super-sized drones carrying actual human beings.  See also: The FAA Keeps Edging Closer To Broader Commercial-Drone UseJoby may have a load of obstacles in front of it, with no easy answers, but Bevirt seems optimistic. It helps that he also knows how to present a persuasive argument to rally support: Presenting at a drone conference in Santa Cruz, Calif., the CEO noted that in terms of fuel, speed, and efficiency, the cost of using a sky taxi would be approximately $1.20 per mile. Joby’s S2 technical paper (.pdf) shows a more apples-to-apples comparison, listing the approximate price tag and energy cost of its S2 aircraft as $200,000 and $0.05, respectively, while pegging the Robinson R22 helicopter at $291,700 and $0.53. It also shows operating costs at $0.20 (Joby S2) versus $1.30 (Robinson R22). The possibility of fast, efficient travel at rock-bottom prices and minimal infrastructure costs could make for sky-high potential. Certainly Bevirt imagines that, instead of ordering Amazon packages or pizza for air delivery, we may one day hop in our sky taxis and go for a drone-powered weekend of shopping and dining before too long. That future may be farther off in the distance than he imagines, but it still looks like it’s on the horizon. For now. Photos courtesy of Joby Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market Related Posts center_img A Web Developer’s New Best Friend is the AI Wai… richard procter Tags:#commercial drones#drone regulation#drones#FAA#Joby Aviation#JoeBen Bevirt last_img read more

Ready? Stars in flux as tennis season starts

first_imgHotel says PH coach apologized for ‘kikiam for breakfast’ claim LATEST STORIES Roger Federer Roger Federer of Switzerland celebrates at match point after beating Jack Sock of the United States in their singles tennis match at the ATP World Finals at the O2 Arena in London, Sunday, Nov. 12, 2017. (AP Photo/Kirsty Wigglesworth)The 36-year-old also rolled back the years in 2017 and is showing no signs of slowing down as he builds towards his Australian Open title defence. Federer says he’s fit and ready after a “great” off-season as he returns to action at the Hopman Cup in Perth, starting on Saturday. Much will depend on the health of his ‘Big Four’ rivals, but Federer could continue to set new standards for longevity this year.Novak DjokovicSerbia’s Novak Djokovic celebrates after winning a point against Spain’s Albert Ramos-Vinolas during their tennis match at the Roland Garros 2017 French Open on June 4, 2017 in Paris. / AFP PHOTO / Eric FEFERBERGCan the ‘Djoker’ regain his smile? King Novak ruled tennis for nearly two years until a sudden loss of form, coinciding with speculation over his private life, in mid-2016. The 12-time major-winner hasn’t played since retiring from the Wimbledon quarter-finals with an elbow injury in July, and he shapes as an unknown quantity heading into the new season. Djokovic, who has Andre Agassi in his coaching team, has his first hit-out against Spain’s Roberto Bautista Agut in Abu Dhabi on Friday.Andy MurrayADVERTISEMENT Don’t miss out on the latest news and information. BeautyMNL open its first mall pop-up packed with freebies, discounts, and other exclusives ‘We cannot afford to fail’ as SEA Games host – Duterte SEA Games: PH still winless in netball after loss to Thais View comments PH military to look into China’s possible security threat to power grid Two decades of Federer, and still going strongcenter_img ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims MOST READ FILE – In this Jan. 28, 2017, file photo, Serena Williams holds up a finger and her trophy after defeating her sister, Venus, in the women’s singles final at the Australian Open tennis championships in Melbourne, Australia. Serena Williams is briefly back at No. 1 in the WTA rankings, despite not having played a match since January, and with plans to take the rest of 2017 off because she is expecting a baby. Thanks to a calendar quirk, Williams moved up one spot from No. 2, swapping places with Angelique Kerber. (AP Photo/Aaron Favila, File)The American great is attempting one of the great comebacks in sport as she returns to the court just four months after becoming a mother. Williams, who welcomed her first child, Alexis Olympia, in September, will play an exhibition match in Abu Dhabi on Saturday against French Open champion Jelena Ostapenko. Williams, who hasn’t played since she won the Australian Open 11 months ago — while pregnant — is expected to defend her title in Melbourne next month. Williams, 36, has won an Open-era record of 23 Grand Slam singles titles, and now stands to equal Margaret Court’s all-time mark of 24. She will take heart from the example of Belgium’s Kim Clijsters, who retired for two years and started a family before winning the 2009 US Open, in what was dubbed the ‘mother of all comebacks’.Maria SharapovaFEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingSPORTSPrivate companies step in to help SEA Games hostingMaria Sharapova of Russia celebrates after winning her women’s singles final match against Aryna Sabalenka of Belarus at the Tianjin Open tennis tournament in Tianjin on October 15, 2017. / AFP PHOTO / WANG ZhaoRussia’s Sharapova will look for a strong start to her season at the Shenzhen Open after a mixed return to the circuit in April following a 15-month drugs ban. The five-time major-winner, one of the highest earners in women’s sport, suffered a string of early defeats before she broke through to win the Tianjin Open in October — her first title since 2015. Next month, Sharapova will play her first Australian Open since 2016 after improving her ranking to 59th. Her best Grand Slam performance of 2017 was reaching the last 16 at the US Open.Rafael NadalDefying all expectations, Nadal brilliantly revived his glory days in 2017, winning his 10th French Open and third US Open title, and finishing the season as world number one. But familiar injury doubts have made for an uncertain start to the new campaign as Nadal, 31, pulled out of the Brisbane International saying he was “not ready”. Reports have cast doubt over Nadal’s recovery from a right knee injury after he earlier withdrew from an exhibition appearance in Abu Dhabi. However, Nadal says he’ll play the Australian Open and he has made a habit of overcoming fitness problems throughout his long career. Image: Facebook/@andymurrayofficialFitness doubts linger over the British former world number one, who has also been off the circuit since July after suffering a hip injury. Murray, 30, began last season as the world number one but he has far more modest goals heading into 2018. “I want to get back to playing tennis, I want to be fit and healthy and that is what is driving me just now,” he told Sky Sports this week. “I was pretty unhealthy for most of this year and I am getting there but it is a slow process,” he added.Victoria AzarenkaVictoria Azarenka, of Belarus, holds the trophy after defeating Serena Williams in a finals match at the BNP Paribas Open tennis tournament, Sunday, March 20, 2016, in Indian Wells, Calif. Azarenka won, 6-4, 6-4. APAzarenka’s return from maternity leave this year was complicated by a custody battle over her one-year-old, which forced her to miss much of the season. With her ranking down at 210, the Belarusian former world number one has been handed a wildcard to play the Australian Open, a tournament she has won twice. However, as the legal case drags on, Azarenka announced her withdrawal from next month’s Auckland Classic for personal reasons, casting doubt over her participation in Melbourne.Sports Related Videospowered by AdSparcRead Next Jordan delivers on promise: 2 Cobra choppers now in PH As the new tennis season gets under way this weekend, several top players are in flux with questions over their form and fitness. AFP Sport looks at the varying fortunes of seven big names.Serena WilliamsADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’last_img read more

B2B Marketers Beware: More of Your Customers Use RSS, Blogs and Social Networks Than You Think

first_img Business Blogging Topics: Originally published Jun 20, 2007 6:43:00 PM, updated October 18 2015 I talk to a lot of B2B companies about using blogs, wikis, RSS and other modern marketing methods to engage with prospects and customers to drive lead generation and sales (it is my job after all).  A lot of the time I hear that “our customers don’t use that stuff” or “only teenagers use blogs” or “our prospects can’t spell RSS”.  Well, now there is some very mainstream data (from BusinessWeek nonetheless) that shows that things like Blogs, RSS, social networks, posting videos online, etc. are a LOT more common, especially with “older” people (myself included) than you might think (I went to college before email was widely used and did not have a cell phone until I got one as part of my first job).If you assume that the 41-50 year old crowd of “young boomers” is a good proxy for a typical B2B buyer, then look at these stats from BusinessWeek as representative of your B2B prospects.  And then tell me that creating a blog, publishing using RSS and leveraging social media is not important to your business… with a straight face.  Frankly, if you are selling B2B a lot of your purchasers are probably younger than this demographic, so these estimates are probably conservative.• 12% of your B2B prospects publish/create a blog or website or online videos• 18% of your B2B prospects post comments on blogs or write online reviews• 15% of your B2B prospects use RSS• 15% use social networking sites (think LinkedIn, not MySpace)• 31% read blogs and/or listen to PodcastsAnd, overall, 46% of your B2B prospects who are online participate in some form of social media.Here is a link to the full chart of data from Business WeekWhat do you think?  How is social media such as blogs and RSS affecting B2B marketing?  Leave a comment and we can discuss below… Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

SXSW Interviews Part One: Useful Tips from Internet Rock Stars

first_img . @audette was the opportunity to chat with extraordinary talent in the social media, marketing and technology startup spaces.  SXSW Interactive Conference Ford , : “Social media is a great way to provide customer service.” You can follow Adam on Twitter as You can follow Scott on Twitter as Originally published Mar 19, 2009 8:32:00 AM, updated March 21 2013 Learn more about inbound marketing and how to combine blogging, SEO and social media for results. You can follow Julia on Twitter as . @juliaroy @scottmonty . .center_img Undercurrent inbound marketing kit , : “Be authentic. People don’t want to talk to brands. They want to talk to other people.” : “The best SEO tool is creating content.” Julia Roy The following are three of my seven interviews with some very sharp people. Adam Audette , Zappos Download our Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Scott Monty One of the best things about the Inbound Marketing Kitlast_img read more

Top 5 Marketing Stories of the Week: Craft Your Own Theme

first_img Originally published Aug 14, 2009 12:51:00 PM, updated October 01 2019 And maybe this is the theme in itself. There is an abundance of quality information and advice at our fingertips every day, but it is up to us to take those pieces and make them a cohesive whole. It is up to us to glean knowledge from dozens and hundreds of resources and use that knowledge to be the most effective marketers we can be.So, this week’s takeaway from Inbound Marketing.com? Craft your own theme. 1. My 3 Takeaways from Podcamp Boston WeekendAuthor: Dan Ronken Attending marketing and communications conferences and seminars are a great way to learn more about the industry, meet new people and share information. Dan Ronken writes about his takeaways from a recent conference, Podcamp Boston.According to Ronken, some of the best perks are the accessibility of industry bigwigs for personal conversations, the varying motivations to learn of the participants and the “authentic and caring feedback.” For Ronken, it was a weekend that “reinforced the importance of connecting with people and feeling a sense of community. “Lesson: Connect Offline to Be Effective Online2. How to Get Retweeted Author: SEOmoz Blog As the interest in Twitter grows and more companies join the ranks of Tweeters everywhere, one question continuously pops up. How can my company get our information retweeted? Having other Twitter users retweet you can help significantly in attracting more followers or driving traffic to a link.Rand Fishkin of SEOMoz suggests a few ways to optimize how you send your tweets. According to Fishkin, shorter tweets are better, the prime time to send out a tweet is between 9 AM and 3 PM, phrasing matters, and images will be more of a draw than a reading intensive article.Lesson: Content Is Important, But So Is Context3. Public Relations 101: Todd Defren Kicks off IMU2Author: Jennifer Breazeale Public relations was a topic that was only briefly mentioned in the first Inbound Marketing University. This time around, Todd Defren of SHIFT Communications devoted an hour to explain how public relations has evolved, and Breazeale gives a detailed recap and analysis.Long gone is the time of public relations “corporate-speak-gobbledy-gook,” Breazeale recaps. It’s now the time to start a dialogue, make your content relevant and easy to find, and distribute your content and message to the right people.Lesson: Forget What You Remember/Gobbledy-Gook Be Gone4. 5 Challenges Social Businesses Will Face Author: David Armano Social media and new technologies have become abundant in today’s world- some companies have jumped on the bandwagon while others are far from ready to take the leap. In his post, Armano discusses a few of the challenges he believes businesses may encounter as these new technologies transform the business world.Companies will need to learn how to integrate the new technologies into their structure, deal with potentially delicate online situations, learn how to truly engage and participate and finally, find ways to measure the effectiveness and ROI of different online business strategies.Lesson: Change Is Inevitable, So Plan For It5. Customer Testimonials: Do They Benefit Your Business Author: Vera Raposo Customer testimonials are an interesting topic. Used in the wrong way, you might actually annoy potential customers by over-promoting yourself. But when used correctly, customer testimonials are a great way to give your company credibility, says Raposo in her article.Raposo states that a good rule of thumb when considering adding customer testimonials to your website or other materials is to make sure that 80% of the copy is informational, and only 20% is promotional. She also suggests highlighting testimonials from notable personalities or industry experts, setting aside a separate page of your website for testimonials or “success stories” and saving the most glowing reviews for your homepage.Lesson: Promote, But Don’t GloatPhoto Credit: Markus Rodder Inbound Marketing Kit Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Jack the News to Generate Marketing Buzz

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Piggybacking on newsworthy information in marketing often leads to big successes. Historically, we have encouraged marketers to keep track of newly released industry reports, upcoming events, and opportunities to tie their brand to a story that is currently generating a lot of buzz in the news. Such techniques help us become more agile marketers and gain stellar public exposure.David Meerman Scott’s new book Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage invites marketers to look around themselves and spot more “newsjacking” opportunities.Here is an excerpt from David’s new book, Newsjacking:As journalists scramble to cover breaking news, the basic facts—who/what/when/where—are often fairly easy to find, either on a corporate website or in competitors’ copy. That’s what goes in the first paragraph of any news story.The challenge for reporters is to get the “why” and the implications of the event. Why is the company closing its plant? The corporate website may offer some bogus excuse like “because it wants to spend more time with its family.”Competitors may quote some expert’s speculation on the real reason, but a reporter can’t cite that without adding something self-demeaning like “according to an expert quoted in the New York Times.” Journalists need original content—and fast.All this is what goes in the second paragraph and subsequent paragraphs. That’s why the newsjacker’s goal is to own the second paragraph. If you are clever enough to react to breaking news very quickly, providing credible second-paragraph content in a blog post, tweet, or media alert that features the keyword of the moment, you may be rewarded with a bonanza of media attention.If there is one organization we all count on for a quick reaction, it’s the fire department. So it is encouraging to find that the London Fire Brigade (LFB) is able to newsjack at lightning speed.News of the rescue, along with photos of the dramatic fire, quickly became the lead story in media worldwide. But the story was thin, few outlets had an original angle on it, and no one had reporters in the British Virgin Islands. For editors in the ferociously competitive UK media, situations like this are hideously stressful. So imagine their collective relief when the local fire brigade showed up to the rescue.Within hours of the initial reports on the fire and Winslet’s role in the rescue, the LFB offered Winslet the chance to train with firefighters at its training center. The offer was made in a story written by the LFB and posted on its website.This clever newsjack got the LFB huge attention, as the offer to Winslet was featured by news outlets worldwide.  What the LFB did—quickly posting the Winslet offer on their site and alerting reporters—took no more than a few hours and probably cost nothing. But the resulting media exposure was worth millions. It was a gambit that succeeded because the timing and the message were perfect. You can newsjack, too.This excerpt clearly communicates the value of following what’s in the news and being able to remix it in a marketing context. So what should a marketer do in order to be prepared to newsjack?Follow the NewsIt might sound simple, but the importance of following the news cannot be emphasized enough. Read not only your favorite media outlets’ websites and blogs, but also sign up for Google Alerts to receive notifications when certain (industry) keywords are being mentioned.Follow JournalistsBy following and building relationships with influential journalists who cover stories in your industry, you expose yourself to more opportunities to hear about what they are interested in and to pitch them ideas. Muck Rack is one tool that can guide you in this task — it helps you to find journalists and follow the conversations they engage in.Be QuickIn order to take advantage of newsjacking, you need to act fast. Most likely, you won’t have time to develop a full-fledged marketing strategy. There might be time to only host a quick brainstorm session with your team. Make sure you are prepared to involve the right people and assets in this process.Have you had success with newsjacking? Share it with us in the comments below. Originally published Nov 16, 2011 7:30:00 PM, updated October 20 2016 Newsjacking Topics:last_img read more