Posted on January 25, 2011June 20, 2017By: Ann Starrs, President and Co-Founder, Family Care InternationalClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)When UN Secretary-General Ban Ki-moon formally launched the Global Strategy for Women’s and Children’s Health last September during the 2010 UN General Assembly meeting, a range of stakeholders made commitments totaling $40 billion for improved maternal and child health programs and services. The Global Strategy, a plan to save the lives of 16 million women and children in the world’s poorest countries, cuts across all the Millennium Development Goals, especially those related to health (MDGs 4, 5 and 6). It is designed to serve as a global roadmap to identify and mobilize resources, policies, and critical interventions, with engagement by governments, donors, academic institutions, health professional associations, NGOs, corporations, and many others.These ambitious goals and generous pledges, promising though they may be, are not enough to bring real change. That will come only when commitments are translated into real money and concrete action. As my organization, Family Care International, wrote in our own commitment to the Global Strategy, “commitments don’t save lives until they are actually delivered.”During a strategy meeting in Washington, DC last Friday, I shared an overview (here) on the Global Strategy, noting that accountability will be the key to ensuring that the Global Strategy drives clear, quantifiable progress toward achievement of MDG targets by 2015. The Global Strategy document stated this clearly:Accountability is essential. It ensures that all partners deliver on their commitments, demonstrates how actions and investment translate into tangible results and better long-term outcomes, and tells us what works, what needs to be improved and what requires more attention.Last month, the UN announced the establishment of a high-level Commission on Information and Accountability for Women’s and Children’s Health, co-chaired by the President of Tanzania and the Prime Minister of Canada. This Commission, with members from developed and developing countries, academia, civil society and the private sector, is charged with developing a framework for tracking resources and results at the global and country levels. Its two working groups — on ‘accountability for resources’ and ‘accountability for results’ – are already hard at work; the Commission’s draft report is due to the UN this May.As a member of the results working group, I will return to the MHTF blog soon to solicit your input on appropriate indicators, measurement needs, and accountability mechanisms (each working group has posted a “discussion forum” page here) , and to report back on our progress.Share this: ShareEmailPrint To learn more, read:
Today Forrester Research released “The Forrester Wave™: Performance Marketing Agencies, Q3 2019 report” naming 360i a Leader in Performance Marketing. According to Forrester, “360i looks to bring performance and brand marketing together. A perennial powerhouse in our search marketing agencies Forrester Wave reports, 360i offers a performance marketing practice for marketers looking for an agency to not only manage search, social, and display, but also innovate alongside its clients.” The report goes on to say, “360i excels at multichannel performance marketing planning and audience insights. Clients love 360i’s ability to think about campaigns differently based on what will give them a leg up against competitors.”Conducted by influential research and advisory firm Forrester, the report provides an overview of the performance marketing agency landscape, evaluating the most significant performance marketing providers against 28 criteria in three main categories: current offering, strategy, and market presence. As part of the assessment, Forrester conducts interviews with each agency’s existing clients to gather first-hand intel on strengths and weaknesses. The final evaluation shows how each performance marketing agency measures up to help marketers make well-informed partnership decisions.As part of the assessment, 360i received the highest scores possible in the execution road map, innovation, and market approach criteria within the Strategy category, and the highest possible scores in the search engine optimization and account management criteria within the Current Offering category.“We believe this is a true testament to the enduring nature of our team’s best-in-class offerings in performance marketing,” said Jared Belsky, CEO of 360i. “To have this longevity of deep expertise as part of our fully integrated creative, media and analytics capabilities is a point of differentiation and pride. Today’s modern marketer demands accountability, and our understanding of the evolving performance landscape gives us an upper hand to ensure that regardless of the channel, no dollar gets a free pass. We’re honored to be named a Leader in Performance Marketing by a trusted authority like Forrester Research.”You can download a complimentary copy of The Forrester Wave™: Performance Marketing Agencies, Q3 2019 report here.