Formatting Your Emails

first_imgHour after hour has ticked off from the clock on your wall. Days and days have passed by. Social activities and all forms of relaxation have been bypassed. Finally, your email has been constructed. Beautiful, bright and complex, what an achievement!Well, guess what. Most people looking at your email don’t have images turned on and therefore are not seeing those beautiful, painfully constructed HTML messages you’re sending out. Upwards of 60% of people have to right click on an email to display images and with some programs or mobile devices, the images and formatting will never be seen or displayed correctly. That number is going up.Your Options:Plain text – A plain text email is just that, plain text. There is nothing eye catching or exciting about this form of presentation, but every person on your list will at least be able to see what you are saying. Some options here are to include links to graphics or PDF files form your plain text emails. Recommendation: Consider it.Templates – Templates from your email service provider are all very pretty, and usually graphically based. Another problem with templates is implied with the name; they are templates. Other people use them, which is not a good idea when you are trying to be unique and stand out. Recommendation: Not a great idea.Rich Text – Rich text shows up very different, dependent on things out of your control such as monitor settings or whether a person is on a PC or a Mac. RTF can also potentially look less professional than other methods. Recommendation: Avoid it.Simple HTML – Some simple HTML usage in your emails without graphics can be highly effective. Create the look of the email with that simple HTML and use colors but avoid images which may fail to load or be displayed incorrectly. Avoid using style sheets and other “fancy” HTML codes. Recommendation: The best bet.Quick TipsThe fewer characters you have in your subject line the better; there should be no more than 50.The “from” line should be something a person will recognize and it is perfectly acceptable to use your organization, as in, “From: Network for Good”.The “to” line shouldn’t just be the person’s email, but rather should be their full name, if possible, which signifies that the person sending the email knows who they are sending it to.Source: Adapted by Jake Emen from Marc Lee’s Nonprofit 911 Presentation “Email Fundraising on a Tight Budget”last_img read more

New boutique hotel opens in Tel Aviv The Poli House

first_imgThe Poli House- Assaf Pinchuk photographerNew boutique hotel opens in Tel Aviv: The Poli HouseThe Poli House, a 1930’s Bauhaus architecture-style edifice transformed into a contemporary urban resort by world-renowned industrial designer Karim Rashid, is the newest boutique hotel to open in Tel Aviv. The Poli House opens as a 40-room luxury property that includes a 600-sq. meter, panoramic, rooftop space with expansive city views boasting an infinity pool – suitable for business travelers as well as tourists and visitors to the city.Hotel features include a full-service cocktail bar, bottle service and poolside tapas; full service, glass-ensnared spa treatment rooms for solo or couple’s massage and wellness offerings and the Poli House Business Centre, designed for business-savvy travelers and replete with a boardroom, computer with a printer, scanner and fax machine ; an event space for business or pleasure atop the sultry rooftop against the Tel Aviv skyline ; daily breakfast at the organic cafe, Loveat, for which guests of the hotel will have private access to a charming garden terrace along with a carefully curated menu.The hotel’s yellow, blue, green and white interiors and tech-savvy design elements were created by world-renowned industrial designer Karim Rashid, while paying homage to the Poli House’s Bauhaus elements from 1930’s Tel Aviv.The Bauhaus architecture-influenced building was meticulously restored over a three-year period by Nitza Szmuk, recipient of the prestigious Emet Prize for her extensive work on preserving and restoring buildings in Tel Aviv. Szmuk was called upon to spearhead the restoration, conservation as well as to execute the new design plans for this stunning architectural marvel that combines form and function, with crafts and fine arts, as well as digital and organic aspects in its design.The Poli House Portal, located on the ground floor of the property, will serve as a cultural center featuring a gallery space, an art magazine and design bookstore and evolving fashion displays that will showcase works by homegrown Tel Aviv creatives available for purchase.Originally built in 1934, The Poli House was formerly known as “The Polishuk House” a Bauhaus architecture-style edifice designed by Shlomo Liaskowski, who was born in Zurich in 1903 prior to relocating to British Mandate Palestine in 1933 (where he won the first prize of design for Zurich’s Jewish community temple in 1929). After its completion and under the auspices of then-owner Yehuda Polishuk, The Polishuk House, or Beit Polishuk in Hebrew, housed commercial office spaces along with 15 shops, 50 offices and a clandestine Etzel printing press. The building features a cylindrical external facade unique to the 1930’s Tel Aviv landscape that held copious amounts of rectangular, smooth-surfaced structures constructed in the International architectural-style that dominated the aesthetic of this time.The Poli House is owned by the Dayan Group, a family conglomerate with many years of hospitality experience. The Dayan Group is made up of varying and multidisciplinary business ventures ranging from hospitality, commercial and private real estate and automobiles. The Poli House is managed and operated by Brown Hotels, a highly specialized boutique hotel development firm based in Tel Aviv founded in 2003 by hotelier Leon Avigad out of the desire to introduce a collection of boutique hotels to Tel Aviv. Brown Hotels owns and manages the Brown Hotels, including the Brown Beach House, Brown TLV and the soon-to open Brown Jerusalem. The Poli Housefor more information, visit Source = The Poli Houselast_img read more