[H/T NME] A truly bizarre situation out of Edinburgh, Scotland came to a heartwarming conclusion courtesy of Jack White this week. Across the pond, aspiring musician Matt Grant was playing for tips on the street when a woman came up and destroyed his instrument, leaving him without the tool necessary for his craft—only for him to receive a $4,700 replacement guitar from none other than Jack White.Following the incident, Grant started a GoFundMe campaign to replace the broken guitar. Along the way, he raised an impressive £4,000 as well as attracted White’s attention. The White Stripes and Raconteurs founder reached out to Grant via his management after learning of the incident, which occurred on Tuesday. The 45-year-old woman who began screaming in Grant’s face and smashed his £300 acoustic guitar has since been arrested.Related: Jack White Pays Tribute To Eddie Van Halen On ‘Saturday Night Live’ [Video]White’s intervention came just in the nick of time, as Grant had just entered Edinburgh’s Guitar Guitar to purchase a replacement when he got the call from White’s management.“It’s just amazing. I was in the guitar shop and the manager had been trying to get hold of me all day on the GoFundMe page, but I had closed it as I already had more than enough donations in,” he told MailOnline. “I said I already had one now because I had been in and bought my new acoustic one and he said, ‘keep that one and get another one. Jack really wants to help.’”Grant was overwhelmed by the generosity of this man he didn’t even know, at least not personally. According to his management, White intervened after he saw the GodFundMe page and “Felt bad” about what happened. The 26-year-old Scottish guitarist stated his intention to email White in gratitude after learning the guitarist does not have a phone.“I was like a kid in a sweetie shop, going around trying out all the guitars until I picked the one I wanted,” Grant said in an Instagram post.Relive the entire saga via Grant’s Instagram updates below.
Theorycraft is a new esports consulting and client services agency, founded by esports veterans Christopher “MonteCristo” Mykles, Bryce Blum, and Lauren Gaba Flanagan. Its creative director is Nathen McVitte.The agency will provide guidance to teams, sponsors, and other esports entities in building or growing a brand. It will also consult on influencers, events, media rights, digital content, and merchandising.Image credit: TheorycraftMonteCristo has been casting esports since 2012 but also has worked as a writer, analyst, and as a coach, Blum founded esports law company ESG Law and is the president of Esports BAR, and Flanagan is a freelance creative strategist who previously worked at United Entertainment Group and Creative Entertainment Agency. McVittie is a freelance art director who has worked with likes of Nike, Disney, and Audi.Blum spoke to ESPN about the venture: “We wound up in this conflict of circumstances where we had a bunch of different people who were independently doing consulting work in the space, all of whom have related to different core competencies. All four of us were independently doing work in and around the space, and we just all came together, got to know each other and realized there was an opportunity here to create something where the sum of all of us together was much better than the us all standing alone.”Esports Insider says: The number of consulting agencies is quickly increasing in esports, exacerbating the strong competition between them. This new agency, however, is carried by big names that already command a lot of respect from their peers and others in the industry. Best of luck to Theorycraft!Subscribe to ESI on YouTube