More than 200,000 tweets were generated forMore than 200,000 tweets were generated for #StarTrumps and it was the top Twitter trend in India for over 24 hours. With 49 billion impressions and 750,000 unique authors overall, no other sporting event or brand came close to replicating the success of the campaign. And it was no surprise when Star Sports topped the Twitter Brand Index during the World Cup beating all other brands that were active during this period.All these efforts resulted in nominations at the IAMAI?s 6th India Digital Awards 2015, and ultimately bagged wins across two categories in a ceremony held in New Delhi. The brilliant ?Mauka Mauka? ad series with its digital amplification won Gold for Best Viral Marketing Campaign and the overall Cricket World Cup promotion added a Silver to the trophy cabinet. Considering Sportz Interactive actively entered the social media space less than two years ago, winning these prestigious awards augurs well for the future.Arvind Iyengar, CEO, Sportz Interactive, added, ?Partnering with Star Sports to revolutionize the fan experience on digital was an incredible experience. On social media, we were able to drive massive engagement and delight fans through unique activations and engaging content. We are thrilled to be recognized for our efforts and it?s a testament to SI?s quest for constant innovation.?With its continued success, the team at Sportz Interactive is now gearing up for the next set of challenges across various sports.(MORE) BusinessWire AKG
Arsenal Wenger sets Premier League record for most games managed Seth Vertelney 00:41 1/1/18 FacebookTwitterRedditcopy Comments(0) Getty Images Arsenal Arsène Wenger West Bromwich Albion v Arsenal West Bromwich Albion Premier League The French manager broke the record set by Manchester United legend Sir Alex Ferguson Arsenal manager Arsene Wenger has set a Premier League record by taking charge of his 811th career Premier League game.The Gunners boss broke the mark set by Sir Alex Ferguson when he led the Gunners in Sunday’s match at West Bromwich Albion. Wenger began his two-decade run in north London in 1996, and has led Arsenal to three Premier League titles along with seven FA Cups. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player 811 – Arsene Wenger is set to manage his 811th Premier League game – overtaking Sir Alex Ferguson, whose 810th and final match in the competition also took place at the Hawthorns. Cycle. pic.twitter.com/YFlLVl3AvI— OptaJoe (@OptaJoe) December 31, 2017In his 810 league matches at the helm, Wenger has compiled a record of 468 wins, 197 draws and 145 losses. Though Wenger has bested Ferguson’s Premier League mark, the Scottish manager has still taken charge of far more top-flight matches in England. Ferguson managed 223 First Division matches from 1986 to the advent of the Premier League in 1992, giving him a total of 1,033 in the English top flight.